Royal Enfield Factory - 57 years of Heritage
Royal Enfield, a 119-year-old Anglo-Indian motorcycle maker with a cult following, has brought its distinctive bikes into the modern era with new and quieter engines. |
| Royal Enfield Factory |
Workers assemble a Royal Enfield motorcycle inside its factory in Chennai. The 119-year-old Anglo-Indian motorcycle maker with a cult following, has brought its distinctive bikes into the modern era with new and quieter engines but can't make them fast enough to meet demand. |
| Royal Enfield Factory |
2.The once-sleepy company sold 74,600 motorcycles in 2011, a 40 percent increase, all made at its 57-year-old factory in Chennai, and is spending $30 million this fiscal year in a push to double capacity and upgrade manufacturing technology. |
| Royal Enfield Factory |
3. A new engine has replaced Royal Enfield's antiquated cast iron engine, boosting acceleration, performance, mileage and reliability, and reducing emissions. |
| Royal Enfield Factory |
4. The company is best known for the powerful Bullet model, but it is the newer Classic series that is driving growth in a crowded and fast-expanding Indian market where 10 million motorbikes were sold last year.
5. Royal Enfield originally built motorcycles to be parachuted into enemy territory by British forces during the Second World War, and the classic styling and trademark thumping of its engine at full throttle drew a legion of gearheads to the brand, including television host and motor enthusiast Jay Leno. |
| Royal Enfield Factory |
SOURCE---------- Forwarded message ----------From: Shankar Ganesh GP Date: Mon, Apr 23, 2012 at 9:55 PMSubject: Inside Royal Enfield's 57-year-old factory in ChennaiRelated articles
