Merchandising -ROYAL ENFIELD'S NEW GIG

Royal Enfield has come out with their new line of Enfield clothing for the Indian market. The company launched this line as they plan to create a niche for themselves in the luxury cruiser category. They are taking their brand to a new level with their newest collection of clothing apparel and other merchandise.





This includes T-shirts, mugs, helmets, exhaust, visors and now designer boots, jackets, AGV helmets that are RE branded, office bags, saddle bags, bandanas and rain gear, to name a few. 


 They also plant to start new special counters that will be open across all their major dealer outlets offering their customers a whole new ownership experience.




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