The name "Volvo" was registered more than 100 years ago (May, 1911) by another well-known Swedish company - SKF - the producer of ball bearings.Volvo actually means "I roll" in Latin, conjugated from "volvere", and the intention was to use the name as a brand of SKF ball bearings.As luck would have it, the company stuck with the SKF name for its bearings and today enjoys a reputation as fine as that of its offspring, being by far the largest manufacturer of bearings in the world.
Volvo Turned 85 - Happy Birthday Volvo!! |
Volvo Turned 85 - Happy Birthday Volvo!! |
The name was pulled off the shelf for an SKF venture 16 years later when it decided to produce specially-made cars designed for the unique conditions experienced on Sweden's rough and often frozen roads. The necessary robust and durable nature of Volvo vehicles stood it in good stead, and the brand represents safety and quality to this day.Indeed, Volvo's most enduring legacy and a hallmark of its brand values, is that it focused its designs and research on automotive safety long before it became necessarily fashionable.
Volvo Turned 85 - Happy Birthday Volvo!! |
Volvo Turned 85 - Happy Birthday Volvo!! |
Volvo Turned 85 - Happy Birthday Volvo!! |
Happy birthday to Volvo!
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VIA:Gizmag